Complexity Avalanche: Overcoming the Threat to Technology Adoption

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Format: Hardcover
Language: English Publication Year: 2009
ISBN: 9780984213009 EAN: 9780984213009

Complexity Avalanche: Overcoming the Threat to Technology Adoption

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Most customers struggle to keep up, and usually settle for far less value than they could (and should) get from their purchases. A new business model for the tech industry is needed one that requires radically different thinking about the future of services, sales, R&D priorities, and how companies create shareholder value. This new way of doing business views the use of the product as the beginning of a journey with a customer, not the end. The growing consumption gap caused by the avalanche of complexity that these companies have unleashed on their customers is undermining feature-based differentiation as a competitive advantage. Results-based differentiation actually measured by customers may be the next Big Thing in tech. Complexity Avalanche offers technology companies a roadmap for moving to this next level of services. This is not a book strictly for service executives, but for every executive whose company builds, sells, or supports technology.”

Product Identifiers
Publisher Point B, Incorporated
ISBN-10 0984213007
ISBN-13 9780984213009
eBay Product ID (ePID) 79684879

Product Key Features
Format Hardcover
Publication Year 2009
Language English

Dimensions
Weight 12 Oz
Width 5.9in.
Height 0.5in.
Length 9in.

Additional Product Features
Age Level Trade
Author J. B. Wood

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