Mobile Marketing: Finding Your Customers No Matter Where They Are by Cindy Krum

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Format: Paperback
Language: English Publication Year: 2010



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Mobile Marketing: Finding Your Customers No Matter Where They Are by Cindy Krum

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Mobile Marketing Finding Your Customers No Matter Where They Are Use Mobile Marketing to Supercharge Brands, Sales, and Profits! Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable-and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working-and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers…avoiding overly intrusive, counterproductive techniques…and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities-driving greater brand awareness, stronger customer loyalty, more sales, and higher profits. Topics include · Getting started fast with mobile marketing · Understanding the international mobile marketing landscape · Targeting and tracking the fast-changing mobile demographic · Taking full advantage of the iPhone platform · Leveraging mobile advertising, promotion, and location-based marketing · Building micro-sites and mobile applications · Performing search engine optimization for mobile sites and applications · Building effective mobile affiliate marketing programs · Integrating online and offline mobile marketing · Avoiding mobile marketing spam, viruses, and privacy violations · Previewing the future of mobile marketing

Product Identifiers
Publisher Pearson Publishing
ISBN-10 0789739763
ISBN-13 9780789739766
eBay Product ID (ePID) 74115884

Product Key Features
Format Trade Paperback
Publication Year 2010
Language English

Weight 17 Oz
Width 6.1in.
Height 0.7in.
Length 9in.

Additional Product Features
Dewey Edition 22
Illustrated Yes
Dewey Decimal 658.8/72
Age Level Trade
Series Que Biz-Tech Ser.
Copyright Date 2010
Author Cindy Krum
Lc Classification Number Hf5415.126
Lccn 2010-005309

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