Marketing For Hair Salons
all started when you became a skilled hairdresser. You
loved meeting people, you loved showing off your creative flair.
after a while, you noticed how much money your boss –
the salon owner – was wedging into his cash register every day. That’s
realized that you were on the wrong side of the fence!
you made a smart and brave move and started your own
your name above the door, staff working hard for you
and respecting you, friends and family being proud of you… it was a
before long, the reality struck…
successful salon wasn’t going to be as
easy as you had imagined.
your salon is barely breaking even. You have
unmotivated staff slouching around the salon, complaining that there is
and how bored they are.
business doesn’t pick up soon, then you know you are
going to lose your well trained, expert stylists (and often good
the local competition across the street.
dream has suddenly turned into a stressful nightmare.
But like all nightmares, your
current situation can be
ended with a quick wake up call. That’s why, in the next few minutes…
system which allows your salon to run much more
with much higher profits,
less advertising costs,
and more repeat
system which turns you into the talk of the town… and
the envy of your harsh competition across the street.
system that even the most down and out, ready to quit,
barely breaking even salon owners can roll out, rinse and repeat and
the stress of a struggling salon after putting it into action.
also very affordable, easy and quick, and will allow
you to start turning the profits back on in a snip.
no, it’s not
about spending thousands on
newspaper ads or Yellow Pages listings that don’t work.
about damaging your business with
sales and discounts (that’s a huge “nail in the coffin” mistake for
most salon owners.)
This is not some system that has been
rehashed from the 90’s. It’s a set of modern day marketing
time to put your
business back on target. It’s
time to start making the kind of money that your old salon boss was
where your dream began, remember?
And it all starts with…
Don’t waste money on advertising, until
you can afford to test it. Use your profits to roll out small local
don’t take the risk until you can afford to. Traditional advertising is
effective today, so beware!
Money back guarantees don’t matter to
customers… all they care about is a comfortable experience, and
when they walk out. Get it wrong once, and you’ll probably never have a
What makes your salon worth visiting
over that big brand across the street? What can you offer that they
happens if they introduce a new line of products or services… will
able to quickly adapt? The more unique you are, and the more flexible
to change you are, the less you will have to worry about competition.
Sales and discounts seldom save a
business. If anything, they make your salon look cheap and desperate.
promotions and events, not sales. If you need to cut costs, do it from
supply end, don’t take it out of the profits or staff wages.
Containment: If something isn’t generating
profit or is a time suck, then drop it. Look at what is making the
margins and really make that a central point of your business.
Cash flow kills more businesses than anything
else. If you have to borrow, make sure you have a realistic plan for
repayments. If you’re borrowing just to keep your business above water,
you need a new marketing plan, fast.
What isn’t generating a profit? Breaking
even is ok, but you can’t afford regular monthly losses to continue.
your financial reports and records, and see what needs to go. Don’t be
sentimental or emotionally attached; just drop whatever is sucking
money out of
your business. Then focus more time and money on pushing the thing that
that’s not enough. There’s something else you should
know if you want to turn your salon around in record time…
means that if you can control who comes in, you can significantly
increase your repeat customer base.
know this already, but do you know how it’s done?
if not, then let’s get into the real deep and dark
secrets of a profitable salon.
let’s cover some tips for holding onto more
You need a website (or a better one)
web is no longer just about worldwide companies
anymore. Local searches dominate the search engines every day.
want to do some research on your salon before they
book these days. This is a great opportunity to sell yourself hands
you need to do is include some basic info: hours,
prices, location, contact info, staff names, payments accepted,
carry. There are many inexpensive website builders/designers out there
to cut down staff costs and calls? Then set up an
online booking system that takes care of all your incoming call
not that hard to do, and a web programmer can set this up for a
actually a lot of premade solutions that you can
ask a programmer to install, which would drastically cut the costs even
further. Just tell them that you don’t need a solution built, and that
use a premade booking system that integrates into your own site.
salons let their customers have a “duvet
day” where they come in wearing pyjamas. It sounds silly, but these
of quirks give your salon personality and get people talking about you
Be smart with any paid advertising
profile, upper class clients are not interested in
sales or discounts. Middle class clients are not able to drop in during
need to send the right message to the right
demographic for the best response. Do you know who your main target
is? If so, what would appeal to them the most?
can you make it easier for them to make a booking and
come in? Where do they hang out and work? Knowing these things will
to find ways of reaching them directly, and speaking their language.
Get a better accountant
haven’t got time to worry about someone you don’t
trust. You haven’t got time to do it yourself. A good accountant can
money back in your pocket each month… money that could be well spent
advertising or marketing to get more repeat customers.
so much more, this is just the start.
really not hard to build and keep a profitable salon
once you start to use your natural creativity and flair that you
of the tips above might be enough for some salon
owners to stand a chance, but they are only the basics.
haven’t even begun to uncover the real, underground,
street level secrets that your competition is using.
that’s what you are missing…
proven blueprints to actually take your salon
from barely surviving to truly thriving.
not just one off jackpots, but daily repeat
customers and month on month profit soaring. More bookings,
bills paid on time.
I’d like to give you that missing blueprint so you
can save your salon
from going under.
already given you some very real advice that works,
but I know you want and need more.
need a competitive edge
if you want your salon
doors open next week, next month, next year.
can’t just do the same old, obvious and expensive methods
and expect a flurry of new customers like magic.
need something that works today, this year and beyond.
Why? Because people have more choice than ever these days, and they are
starting to tune their eyes and ears out of advertising… because
much of it.
why I have created a full A-Z guide which walks you
through modern day marketing, social media marketing and PR techniques
to get more
your salon and booking an appointment today.
talking about throwing away
thousands on a Yellow Pages ad here. We’re not
giving discounts and sales which cut into your profits either.
methods should be left behind in the 90’s. They
won’t cut it into today’s fiercely competitive world.
you need a mix of psychological tactics,
persuasion, loyalty building devices, social media, word of mouth
your competition are clueless about.
the guide below, that is exactly what you will be
…along with a
wide range of tools to get people
talking about your salon, coming back every month, paying more than
buying more products, finding you over the competition, and staying
really, there’s just so much more inside… including
dozens of tricks, tips, short-cuts, resources and ways to save money
in the process.
And in case you were wondering,
will find this guide effective because…
When you put it all together,
it’s safe to say…
saves you time and money… no more wasting
on advertising that doesn’t work, no more spending all your time and
products and services that are losing you cash.
uses techniques that your competition aren’t using… you
don’t need to spend thousands on adverts, or have a global brand name
succeed with your salon. You simply need a way to reach new customers
effectively, and keep them coming back over and over.
doesn’t require outside consultants or companies…
some marketing and PR companies will cost you several small loans
see your first new customer as a result. This system you’re getting
practically free in comparison, and it usually delivers far more
can get started today… no waiting for months
of meetings to take place, no waiting for the post to arrive, no back
phone calls. You can literally pick this up today and start picking out
tricks and methods to get more customers through your door tomorrow.
There’s zero risk… you won’t risk a single
with your investment in this program, unlike many other services which
thousands, and certainly don’t offer the same kind of reassurance or
grab this COMPLETE salon profit blueprint, there’s a
download link below. Once you’ve clicked that link, you’ll be taken to
order screen to make a secure payment.
will then be sent to a Thank You page with the
simple download instructions
means you can literally get started today… no
waiting for the postman for the next few days!
material is available to read online so simply
download to your computer, or print off. So no matter what, you’ll
a backup copy if you need it.
would it mean if you lost your current business?
Could you cope with going back to a regular day job taking orders from
think of all the admin and waiting time to set up
another salon in the future. It’s far easier to hold onto what you’ve
trying to build it all back up from scratch again, right?
besides, it won’t be so easy next time around… as
lenders won’t be so keen to back you after a first failed attempt.
the other hand, what would it mean if you kept your
current business, and you found just ten new regular customers this
This system is more than capable
of getting you an extra
ten customers per month. So look at the numbers and see if it makes
puts things into perspective, doesn’t it?
the worst case scenario?
you only get five new customers as a result of this.
What does that compare to potentially losing five more customers by not
it worth to you, personally? What does that success
offer you, your friends and your family?
you’re not the only one riding on your salon’s
success. Maybe you have mouths to feed. Maybe you just can’t stand
labelled as a failure?
would life look like with a wildly profitable salon
buzzing away in the background? All that free time, extra
pride. Those are worth fighting for, right?
if you ended up with two or three salons? How much
money would that make you? What would you do with that money? Do you
would start to look a bit different, and feel different, with that kind
money rolling in each day?
all that in mind, wouldn’t you say its worth a little
bit of spare pocket change to invest in my guide?
without spending months wasting time and money on
old advertising methods that no longer work.
would – and should – charge more.
the truth is that I know the last thing you need
is another hefty bill. It’s not fair to ask for huge sums of money when
in a bind already.
the way I see it, you’ll like it so much that
you’ll want to hire me or buy more services and products from me in the
Either way, there’s no obligation or pressure.
give it a shot and see what happens.
But despite how small the
investment is, I’d still like to
make sure you are totally happy and protected, with this…
your copy today, and follow the simple steps I have
created for you.
give you an entire 60 days to give it a fair
shot. If you don’t like it, or can’t get going for whatever reason – or
for no reason at all – then simply shoot me a quick email and tell me
not paying for it.
won’t ask you any weird questions or try to convince you
to change your mind. You’ll pay nothing, and there will be no hard
know this guarantee will be abused by the occasional
person, but it’s the only way I can prove to you that I really do stand
my claims and this system.
mean, think about it…
this was a piece of junk, why would I offer such a
solid guarantee? There’s only one reason I’m offering this risk free
because I know you’ll love it and I wouldn’t be able
to buy it back off you at twice the price!
I’ll let YOU be the judge of that, once you get
what are you waiting for? Isn’t it time you showed your
friends and family what you’re capable of? Isn’t it time you put your
stress levels to bed, and finally got a good night’s sleep?
grab this COMPLETE guide to Marketing For Hair Salons system,
there’s an order button below. Once you’ve clicked that button, you’ll
to the order screen to make a secure payment.
will then be able to download your Ebook within
seconds. That means you
can literally get started today… no waiting
for the postman for the next few days!
material is available to read online and to download
to your computer. So no matter what, you’ll always have a backup copy
And with a 60
risk free trial, you can simply give it a shot
and see how quick and
easy it is to turn your salon around in record time.
Just remember, it’s
far easier to keep a business
alive than it is trying to start again… there’s just too much hassle,
begging the banks (who won’t touch you with a 10ft stick the second
You don’t want that, neither do
I. So give this a shot
and see what happens instead. I think you’ll be pleasantly surprised
quickly you will start to see the cash coming back in.
There’s obviously a lot riding
on your success… not
just the pride and freedom for yourself, but the pressure of friends
to support too. If not for yourself, do it for them. Do it for the
you’ll be able to spend with them.
Who knows, this time next year,
you could be sat on
three or four new salons and on your way to the big league. Can you
what that would do for your self-confidence, mood and welfare?
Get started today, and see how
far you can go.