E-Commerce 2010: Business, Technology, Society

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Format: Hardcover
Language: English Publication Year: 2009
ISBN:

9780136100577

EAN:

9780136100577

E-Commerce 2010: Business, Technology, Society

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Product Information
For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field. The sixth edition including all of the data, figures, and tables in the book has been updated through August 2009 with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.

Product Identifiers
Publisher Prentice Hall PTR
ISBN-10 0136100570
ISBN-13 9780136100577
eBay Product ID (ePID) 72467357

Product Key Features
Format Hardcover
Publication Year 2009
Language English

Dimensions
Weight 56.1 Oz
Width 8in.
Height 0.6in.
Length 10in.

Additional Product Features
Dewey Edition 22
Illustrated Yes
Dewey Decimal 658.872
Target Audience College Audience
Copyright Date 2010
Author Carol Guercio Traver, Jeffrey Travis, Kenneth C. Laudon, Kenneth Laudon
Edition Number 6

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